The Story


We are one of the original innovators in the natural hair movement by featuring natural hair illustrations for over a decade. 

-JAMAUL & ERIKA, Team Focsi – A Modern Day Love Story

Focsi {fox-cee} 

Focsi is the feeling before the bass drops. Your favorite hook. A place where the nostalgia lives. Focsi is the riddem, house, and hip-hop songs that made the car rock, the windows shake, and the walls sweat. Focsi represents that time when everything was possible. Your first crush. The first time someone saw you like really saw you while falling in love. That moment you realized and embraced who you are. Then wished you could stay and be that forever! 

About Us

Focsi {fox-cee} was founded in 2007 by best friends Erika Parker and Jamual P. Smith. Focsi is an eclectic art lifestyle brand that features bold, fun, illustrations that merge influences from the African Diaspora, Old School Hip Hop, Classic Black Beauties, and Pop Blerd cultures to artfully create home/business décor, accessories, and apparel. Focsi is a family business inspired by love and positive imagery and at times a bit of sass and snarky wit.

Erika is the powerhouse behind the Focsi Brand as the Founder and Creative Director. Erika is a strong educated woman, who holds several degrees including a BA in English, MFA in Creative Writing, as well as MS in Instructional Design and Technology. Erika is also the author of “Miya’s Hair Day” illustrated by her husband Jamaul Smith; who is the illustrative genius behind the Focsi Brand.

Jamaul Smith is the Creative Illustrative Design for Focsi who found his passion for art in 3rd Grade. Jamaul followed his passion to Syracuse University where he earned his degree in Illustration. Jamaul has worked with many notable brands including Adidas, Boost Mobile, Puma, Up Against The Wall, Brood Soda, the National Black Caucus, and many more. Jamaul is the artistic mastermind who brings each of Focsi’s designs to life.

Erika and Jamual are now married. The Smiths live in North Carolina with their three beautiful children together: Xavier, Rawan, and T’Challa Parker-Smith.

Focsi is UNAPOLOGETICALLY BLACK and UNAPOLOGETICALLY AFRICAN because they love themselves as they are. In the spirit of Dr. James Smalls, Focsi embodies and thrives off of his words. “We are the best of our ancestors!”

Are you Focsi?

 Love Always,

Erika & Jamaul Smith